Showcasing the Future of Sustainable Bikepacking
Creating an interactive website that highlights a wooden bikes design and market potential
Ames, Iowa
Spring 2024
E-Commerce
Challenge
The wooden bike we made lacked an online presence that showcased its unique qualities and potential for market success. There was no platform to communicate its design, sustainability, and usability to potential customers.
Results
I designed a website to highlight the bike's craftsmanship and eco-friendly appeal, creating an immersive experience that visually conveyed the product’s strengths and drew attention to its potential in the market.
3
Weeks
4+
Months crafting the bike
84%
Increase in time spent on website
Process
Focused on identifying the bike's unique selling points and target audience, while analyzing competitor websites in the outdoor and sustainable product space.
Developed simple wireframes to map out key pages, then created a high-fidelity prototype to focus on clean, user-friendly navigation and product storytelling.
Created a minimalist design that aligned with the eco-friendly, natural concept of the wooden bike, using earthy tones and high-quality imagery to enhance the brand’s authenticity.
“Being part of this project was very difficult—creating a bike that’s not only built for adventure but also tells a unique story through its design and branding.
Kamil Latos
Student, Team Member| Iowa State University
Conclusion
The Timber Trek website serves as a strong foundation for branding and positioning the bike in the sustainable product space. It’s designed to attract potential customers and investors interested in eco-friendly innovation.